I adhere to the code of ethics followed by photojournalists working for respected news organizations so that I can document my clients and subjects as honestly and organically as possible.  It is not about what my subjects are doing, but rather how they interact with people and space around them.

CODE OF ETHICS

Do not manipulate or stage photo opportunities, including moving any people, objects, or lighting.
Do not direct subjects in any way.
Be accurate in the representation of subjects. Attempt to show how individual personalities create the full story and resist photographing the overall dynamic.
Recognize and work to avoid presenting one's own biases in the work, yet allow your experiences and perspective to help you create your own artistic perspective to make timeless imagery.  
Minimize post-production retouching.  Maintain the integrity of the content and context.  Do not manipulate images, add, or alter in a way that can misrepresent your subjects.